|Designing a website is not an easy task. But what is even more difficult is to make the website convincing enough. There are millions of websites on the World Wide Web and a sizable chunk of them would cater to your target markets and audiences. And if you need to make your businesses a success, then you would need to make your business tower above the rest. For this, your website should communicate effectively with your audiences and convince them of your expertise.
Here are some powerful web design tips that will help you make your website more convincing:
Use Limited Colors
Colors has a powerful impact on user behavior on the website. Therefore, it is important to use them carefully and cautiously. Ideally, select two to three colors that go well with one another and design a color scheme for your website. Make sure you don't pick anything that is too light or too dark. Select a combination that is comforting to the eyes and create a pleasant visual appeal. An overload of colors can give an amateur impression while a steady display of pleasant colors can convince your visitors that you are a professional in the industry.
Design an Intuitive Navigation
Navigation that is not intuitive is no navigation at all! If visitors are not able to browse through your website easily and seamlessly, then they cannot extract information that they need. As a result, they will not stay for long on the website. Therefore, make sure you have a clear and intuitive navigation that guides visitors to important pages of your website and makes information readily available to them. Make sure all the links and buttons on your web pages are clearly visible and also labeled appropriately so that visitors can locate information easily.
Upload Quality Content
The content of your website is an extremely important part that serves to communicate with the visitors and convince them. It becomes all the more important in case of business or e-commerce websites because of their increased reliance on the same. Keep your content clear and concise. Include information about your company and your business and your products and services. Remember, instead of blatantly advertising your products and services, talk about how your products and service will help the visitors. This will give your content a convincing tone.
Include HTML Forms
It is important to collect information about visitors to your website so that you can add it to your database and use it further for advertising and promotional purposes. Include an HTML form on your website that asks visitors for their names and email addresses. Of course, you will need to do this strategically. For example, include this as a step before they can access a newsletter or register themselves on the website.
Make the Contact Us Link very clear
Often it happens that inspite doing things correctly, webmasters forget to include a Contact Us link or make it appear so small that visitors are unable to locate it. It is important to let people know that there is a live person behind the website. Make your Contact Us link very clear on the website and include your email address, postal address and phone numbers. This will give your visitors several ways to contact you and get in touch for businesses purposes.
Kabir Bedi works as a senior consultant with LeXolution IT Services, a reputed web development company based in India. He guides a team of professional web developers to create professional websites that match the requirements of their clients.